The Singing Machine Company, Inc. (SMC) strives to protect your privacy while visiting our website. Please read this Privacy Policy so that you will be informed as to how we protect your privacy and what type of information we collect when you visit this website. Continued use of this website requires you to submit to the terms and conditions of this Privacy Policy and Terms of Use and Sale policy.


SMC will only collect personal information, such as name, address, telephone number, billing information including credit cards, and/or e-mail address, if you voluntarily provide this information to us.

When you open an account or complete an online registration with The Singing Machine Company, you may be required to submit certain information, such as your name, email address, billing information, information about the service, software or products you’ve purchased, location information computer configuration, your IP address, demographic information provided by you, and whether you’ve logged into or out of a Singing Machine service changed your password or billing information.

Traffic Data Collected.  We automatically track and collect the following information when you visit the Site: (i) IP address; (ii) domain server; (iii) type of computer; and (iv) type of web browser (collectively “Traffic Data”).  Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site.  We also use “cookies” to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly and to store your password so you do not have to re-enter it each time you visit the Site.

Personal Information Collected.  In order for you to become a Member and to purchase products or services that we offer via the Site, we require you to provide us with information that personally identifies you (“Personal Information”).  Personal Information may include: (i) Contact Data (such as your name, mailing and e-mail addresses); (ii) Financial Data (such as your account or credit card number); and (iii) Demographic Data (such as your zip code, age and income).  If you communicate with us via e-mail, post messages to any of our chat groups, bulletin boards, forums, or otherwise complete online forms, surveys or contest entries; any information provided in such communication may be collected as Personal Information.

Cookies Information: When you visit Singing, we may send one or more cookies – a small text file containing a string of alphanumeric characters – to your computer that uniquely identifies your browser and lets us help you log in faster and enhance your navigation through the site. A cookie does not collect personal information about you. We use both session cookies and persistent cookies. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled.

We reserve the right, in our sole discretion, to modify or replace this Policy by posting the updated version on the Site. It is your responsibility to check this Policy periodically for changes. Your continued access of the Site and/or use of the Service following the posting of any changes to this Policy constitutes your acceptance of those changes.

If you have questions about the Privacy Policy or would like to suggest improvements, please contact us at


You acknowledge and agree that any information you voluntarily provide to us may be used by us for our own internal or external marketing purposes, submitted to third parties who provide services or products to SMC, or submitted to third parties who may provide services or products which we believe may be of interest to our website visitors. SMC may also provide information to third parties if disclosure is reasonably necessary to protect public interest, or if required by law.

By providing information voluntarily to us, you expressly consent to our use of such information as described above. You may choose not to disclose personal information to us.  If you choose not to provide us with such personal information, you may still access this website.  However, in choosing not to provide certain personal information, there may not be sufficient personal information to enable you to participate in all of the features of this website and to allow us to provide you with important information.

You may review the accuracy of any personal information that you have provided to us, make corrections to it, or request we no longer use your personal information, by sending us a written request to the address below. Upon receipt of your written notice, we will make reasonable efforts to accommodate your request.

This website contains links to third party websites. Your access to and use of those third party websites is governed by their respective Terms of Use and Privacy Policies, and not ours.


Like most other websites you may visit, our Website uses “cookies” to collect certain information each time you visit our Website. The type of information collected by the “cookies” enables us to personalize your use of this website for your next visit. Any information collected by the use of “cookies” is not shared with any other parties.

In general we will use the personal information you provide to:

  • Identify you when you sign-in to your account.
  • Enable us to provide you with the Services.
  • Send you information we think you may find useful or which you have requested from us.
  • Present products and services to you when you use the Service which we believe will be of interest based on your geographic location and previous use of the Service.
  • Administer your account with us.
  • Enable us to contact you regarding any question you make through the Service.
  • Analyze the use of the Service and the people visiting to improve our content and Services.
  • Use for other purposes that we may disclose to you when we request your information.


We may use cookies to count the number of unique visitors to a web page or service or to develop other aggregate statistics about the operations of our sites and services. These analytics help us operate and improve the performance of these sites and services.

The Singing Machine uses 3rd party cookies including but not limited to Google AdWords Remarketing to advertise on the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the Singing Machine website you have viewed by placing a cookie on your computer. We respect your privacy and are not collecting any identifiable information through the use of Google’s or any other 3rd party remarketing system. The third-party vendors, including Google, whose services we use – will place cookies on web browsers in order to serve ads based on past visits to our website. – Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website. This allows us to make special offers and continue to market our services to those who have shown interest in our service. You do have the option to opt out in Google's Ad Settings in your Google account, or alternatively can visit Network Advertising Initiative opt-out page


In some cases, access to certain products and services, such as content subscription products or products distributed by third parties, may require the provision of personal information to a third party, such as a content provider or distributor. The third party’s use of such information is governed by that party’s privacy policy, and Singing Machine’s use is governed by this privacy policy. Please visit the privacy policy of the content partner to make sure you understand how they use the personal information you provide to them. Additionally, Singing Machine may be required to provide specific access and usage information to certain content providers and rights holders as a condition of content licensing and royalties. In such cases, Singing Machine may provide content usage, access, demographic and other information without your personally identifiable information to the content provider.

Singing Machine may disclose relevant information about our customers to our contractors (e.g. a customer service contractor or a credit card clearing service) in order for them to provide specific services for Singing Machine, and to better serve our customers. Singing Machine’s contractors are bound by strict contractual requirements to keep all personal information they process strictly confidential.

Except as otherwise described in this Privacy Policy, we will not disclose personal information to any third party unless required to do so by law or subpoena or if we believe that such action is necessary to (a) conform to the law, comply with legal process served on us or our affiliates, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to enforce our Terms of Use, take precautions against liability, to investigate and defend ourselves against any third-party claims or allegations, to assist government enforcement agencies, or to protect the security or integrity of our site; and (c) to exercise or protect the rights, property, or personal safety of Singing Machine, our users or others.

We allow other companies, called third-party ad servers or ad networks, to serve advertisements on the Site. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the Site. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content.


We will take reasonable precautions to protect your personal information from loss, misuse or alteration.  In the event that personal information is compromised as a result of a breach of security, we will promptly notify those persons whose personal information has been compromised, in accordance with the notification procedures set forth in this Privacy Policy, or as otherwise required by applicable law.


This Privacy Policy may be amended or changed at any time by SMC in its sole discretion. The posting of a revised Privacy Policy will constitute our sole notice to you of such revision or replacement.


Please see our Terms of Use Policy for all other terms that apply to your use of the Website.


California law requires that we obtain your affirmative consent before we share your nonpublic Personal Information with non-affiliated third-party companies. However, we do not currently share information about you with any non-affiliated third party that triggers this consent requirement. Accordingly, there is no need at this time for us to seek your consent or for you to take any affirmative action telling us not to share such information with non-affiliated third parties.


If you have any questions about this Privacy Policy, this Website, or to obtain further information please contact us at:

The Singing Machine Company, Inc.

6301 NW 5th Way, Suite 2900
Fort Lauderdale, FL, 33309, U.S.A.

Tel: 954-596-1000
Fax: 954-596-2000

©2020 The Singing Machine, Inc., all rights reserved.  SINGING MACHINE and the SINGING MACHINE logotype are registered trademarks of The Singing Machine Company, Inc.  

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