Careers

TITLE:

International Market Research Analyst (Fort Lauderdale, FL)

DUTIES:

• ANALYZE WEEKLY POS REPORTS USING NPD, MICROSOFT DYNAMICS, RETAILLINK, PARTNERS ONLINE, SAGE 100 AND VENDOR CENTRAL PROGRAMS TO HIGHLIGHT BOTH NATIONAL AND INTERNATIONAL TRENDS AND INSIGHTS WITH OUR EXISTING BUYERS.
• USE HISTORICAL SALES ANALYSIS AND INDUSTRY TRENDS TO ACCURATELY FORECAST FUTURE DEMAND AND SKU LEVELS.
• ANALYZE INDUSTRY TRENDS, COMPETITIVE ACTIVITIES AND AVAILABLE MARKET RESEARCH TO CREATE COMPETITIVE INTELLIGENCE REPORTS.
• TRANSLATE THESE COMPLEX FINDINGS INTO COHESIVE TEXT TO BE USED BY UPPER LEVEL MANAGEMENT FOR DECISION MAKING WITH THE GOAL OF DRIVING PROFITABILITY THROUGH ACCURATE FORECASTING AND REPORTING.
• PRESENT SALES ANALYSIS AND TRENDS TO CEO, CFO, VP OF SALES AND MARKETING, MARKETING DIRECTOR AND NATIONAL SALES ACCOUNT MANAGERS.
• CREATE MARKETING PLANS TO INCREASE NATIONAL AND INTERNATIONAL SALES AS WELL AS EXPAND OUR ONLINE BUSINESS.
• USE KNOWLEDGE IN LEGAL TARIFFS AND EXPORT REQUIREMENTS FOR HOME ENTERTAINMENT/KARAOKE MARKET TO EXPAND OUR INTERNATIONAL CLIENT BASE.
• WORK WITH MANAGERS IN HANDLING COMPLEX MARKETING AND SALES PROBLEMS TO DEVELOP BEST PRACTICE.
• PARTICIPATE IN MAJOR US AND INTERNATIONAL TRADE SHOWS TO MEET POTENTIAL BUYERS AND INTERNATIONAL DISTRIBUTORS.
• BE PRIMARILY RESPONSIBLE FOR LAUNCHING AND EXPANDING MARKETING CAMPAIGNS IN LOCAL AND NEW REGIONS OF THE WORLD AND MANAGE CURRENT PORTFOLIO OF NATIONAL AND INTERNATIONAL ACCOUNTS IN CONJUNCTION WITH THE VP OF SALES AND MARKETING TO ENSURE TARGET ACHIEVEMENT AND CORPORATE COMPLIANCE.

REQUIREMENTS:

Master’s in Business Administration & 1 yr exp as a Marketing Analyst

HOURS:

9:00 A.M. – 5:30 P.M. – 40 hours per week

CONTACT:

The Singing Machine Company, Inc., 6301 NW 5th Way, Suite 2900, Fort Lauderdale, FL 33309, (954) 596-1000, careers@singingmachine.com